Nike+iPod

Klar, dass diese Pressemeldung heute die Runde machte:

Nike CEO Mark Parker and Apple CEO Steve Jobs unveiled Nike+iPod at an event in New York attended by seven-time Tour de France champion Lance Armstrong and marathon world record-holder Paula Radcliffe.
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
“We’re working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. “The result is like having a personal coach or training partner motivating you every step of your workout.”
The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. Nike plans to make many of its leading footwear styles Nike+ ready, connecting millions of consumers to the Nike+iPod experience. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. A new Nike Sport Music section on the iTunes® Music Store and a new nikeplus.com personal service site help maximize the Nike+iPod experience.

-Biz

Logisch auch, dass es neben dem iPod Sport Kit von Nike auch eine passende, für den Nano und seinen Laufschüler maßgeschneiderte Apparel- & Accessory-Kollektion geben wird.
Zu haben wird die Nike+iPod Kollektion wohl Mitte Juli sein. Bis dahin kann man sich unter Nike+ schon mal den Spot zur Kollektion anschauen und einen Blick auf die ersten Produkte selbiger werfen. – Der iPod als persönlicher Lauftrainer, der unsere sportlichen Leistungen, die körperliche Fitness im Blick hat, ja, sogar auswertet, wenn man ihn an seinen Mac/PC anstöpselt, und uns dazu noch MotivationsTracks (natürlich vorher via ITunes geshoppt) abspielt, das hat uns definitiv noch zu unserem Glück gefehlt.

Auch gut:

1. MehrwertMode im Januar