IQONS

Es war an der Zeit, könnte man fast sagen, dass die Modewelt sich ihre eigene OnlineCommunity á la MySpace schafft und da ist sie auch schon: IQONS. Die Idee dazu kommt von Rafael Jimenez aus Paris, Ex-CommeDesGarcon-Mitstreiter, und Suran Goonatilake, Mitbegründerin von Bodymetrics. Mit dabei als Co-Mentor, die FashionIkone Diane Pernet, die manchem sicherlich ein Begriff sein dürfte, nicht zuletzt durch ihr Blog AShadedViewOnFashion .

What is IQONS?
IQONS is a new on-line fashion community that aims to have the same impact on fashion as MySpace had on music. The ambition is to “set fashion free” from the existing fashion system which has too many ‘gate-keepers’ with high concentrations of power. Instead, we want to promote talent and work based only on merit and integrity.

Why IQONS?
IQONS aims to create a platform where people connect, show their work and start alternative networks across the world to invigorate fashion globally.
IQONS aims to provide a platform for everyone in the global fashion industry and create the world’s first truly interconnected ‘fashion ecology’ comprising of designers, retailers, models, fashion PR professionals, photographers, stylists, financiers, show producers, magazine publishers, manufacturers, head-hunters and others.

How does IQONS connect and promote people?
In the soft launch-phase, there are two main ways in which IQONS promotes the work of its members:
IQONS offers a mechanism for its members to ‘connect to the highest echelons of fashion’. Influential, highly respected people from the fashion industry, which we refer to as Iqons, will review and comment on the work showcased by members of the site. By doing so, members get their much needed validation which allows them to further promote their work and reach larger audiences.

The first Iqon is the Belgian designer Walter Van Beirendock. Walter will announce his selected members and their work at the IQONS preview event in London in late November.

IQONS creates projects with influential and respected partners in the fashion industry for our members to participate in. The first IQONS Project is collaboration with the leading on-line fashion retailer Yoox.com. It is a ground-breaking design competition and its details will be announced at the London event.

Bis dato läuft das Ganze sozusagen noch in einer BetaVersion, aber im Januar 2007 soll IQONS dann mit allen anvisierten Features online sein, ist auf der Site nachzulesen.

- Iqons

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